Ajax is a Dutch football club based in the countries capital Amsterdam, it was founded in 1900 and is one of the most successful clubs in the world. Professional football was legalised in the Netherlands in 1955 and the now world famous Eredivisie league was introduced in 1956, since then Ajax have been crowned league champions an impressive 24 times. They have won this title for three successive years three times in 1966,67 and 68; 1994, 95 and 96; and most recently 2011, 12 and 13.

In total Ajax have won more Eredivisie's than any other Dutch club, however despite PSV winning 18 times, less in total, they can claim the achievement of winning more successive championships. PSV were crowned champions four years running in 1986, 87, 88 and 89; and again in 2005, 06, 07 and 08. Can Ajax equal PSV's record and win the Eredivisie in the upcoming season? The club has also been successful in the international arena winning the European Cup/Champions League five times, and can also boast of winning the Dutch treble in the 1971-72 season.

Ajax will step out next season in brand new football kits, designed and manufactured exclusively by sportswear giants Adidas. So far the home strip is being kept tightly under wraps and will be officially launched closer to the start of the new season, the clubs home shirt usually features a white and red vertical stripe design. The new away strip was launched last month and remains loyal to the traditional black design.

The new shirt is a simple, yet stylish design featuring black and grey horizontal stripes, a simple V neck collar and striking pink trim including the three Adidas stripes and logo, club crest and Aegon sponsor. With the Eredivisie 2013/14 season kicking off on the 2nd August with Ajax playing the first game at home against Roda JC Kerkrade they will be looking to build on last years success and add another prestigious honour to their already substantial list.

What do you think of Ajax's new away strip?

Do you think they have the ability to win a fourth successive Eredivisie?

Show your support and order your new Ajax football kit from Soccer Box now.