Over the last decade Chelsea football club has grown in popularity in both the UK and around the world. Â Sales of Chelsea kits including the home, away and Chelsea third soccer jersey have soared.
This is more than likely to be due to the phenomenal success of the Chelsea soccer team since the club was bought by the Russian billionaire Roman Abramovich in 2003.
Roman Abramovich has invested heavily spending over £100m on new players in the first year, he has been ruthless in the team's management hiring and firing ten managers since his arrival at Stamford Bridge.
Abramovich's approach seems to have the desired effect as the players who wear the Chelsea soccer jersey have bought home a lot of silverware over the past few years.
When Jose Mourinho arrived at Stamford Bridge in 2004, his management style and Abramovich's push for results really turned the clubs fortunes around. In the 2004-05 season, for the first time since 1955 the Chelsea team won the top flight of English football.
Securing the double by winning the Premier League again the following season ensured that the Chelsea soccer jersey became increasingly well known and popular around the globe.
More and more people began declaring themselves fans of the London based club and began to shop for kits such as the Chelsea third soccer jersey.
Other trophies won since 2003 include winning the FA Cup an impressive four times, they can also claim to be the first team to win the FA Cup at the new Wembley stadium.
The team that wears the Chelsea soccer jersey lifted the cup there for the first time in 2007. They have also won the football league cup and the community shield in domestic football competitions over the last ten years.
Chelsea's success has not only been within UK league football but has expanded to the European soccer arena. The UEFA Champions League is the most prestigious European soccer competition, the Chelsea soccer jersey lifting the cup after beating Bayern Munich on penalties in the final was a truly magnificent moment, again increasing the clubs support base not only in the UK but across Europe and around the world.
Last season they also won the UEFA Europa Cup raising the profile of the secondary European competition.
Adidas have just signed another ten year kit deal to continue making the home, away and Chelsea third soccer jersey, along with the teams training wear.
This massive deal worth around £30m a year to Chelsea is a big increase on the original deal signed in 2006 showing the increasing size and popularity of the London based soccer club.
Over the past five years Chelsea have been Adidas's second biggest shirt seller behind Spanish giants Real Madrid, selling around 910,000 shirts per year.
One recent study has shown Chelsea to be the fourth most popular football club in Europe behind Barcelona, Real Madrid and Manchester United.
The popularity of Chelsea football club has increased much more significantly in countries other than England where there fan base has only seen a marginal increase.
Roman Abramovich has certainly changed the fortunes at Stamford Bridge and increased the popularity and sales of the Chelsea soccer jersey globally, UK fans will be hoping the teams success continues for many years to come, particularly with this season seeing the return of the infamous Jose Mourinho.
What do you think of the success of Chelsea football club over the last ten years?
Do you think there will be more silverware this season with Jose Mourinho back in charge?
Shop online now at Soccer Box for your Chelsea soccer jersey and show your support on match day.