When telling the story of a kit, there is usually a good amount of interpretation involved. How did the club arrive at such a colour scheme and design? Where does their crest come from? Why are they sponsored by this particular organisation? These are all questions that need to be answered, and answering them takes effort. However, Sampdoria’s 2017/18 kit requires little by way of research. In many ways, the kit tells its own story, and simply by looking at it from a few different angles one can easily gleam information about the club’s past and present.
Origins of the Sampdoria Colour Scheme
The most visually striking element of the kit is the colour scheme. It’s well-known, and it’s the height of football fashion. The base colour of the shirt is a dark blue, with a thick white horizontal stripe across the midriff. Within that stripe are two more horizontal stripes – one red, one black. These colours are both style and substance – they look good, and they also hint a